Brilliant Marketing
This post has nothing to do with health, fitness or even weight loss. I thought I would just write about a great marketing idea a local contractor had in my neighborhood.
Two days ago (February 12th) we had 50mph+ winds whipping through New Jersey for over 24 hours. It was actually very scary to see and hear how much damage the wind can cause at 50mph. I can’t even imagine hurricane winds at over 100mph after seeing the effect the other day.
We have an above ground pool, (you can view it here) that was covered and gave me a lot of concern. I thought for sure the wind would get underneath the cover and either pull it off or tear it into shreds. I went out and tied it down (even more than it already was) and fortunately it survived the storm.
However, the house didn’t fare off as well. It wasn’t horrible, but we did manage to lose some of the flashing near the roof (photo here).
Well, lo and behold, I go to my mailbox today only to find a business card from a siding/roofing contractor from a nearby town advertising siding and roofing damage. I thought that was brilliant. He must have simply drove around different neighborhoods looking for damaged homes and left his card in their mailbox. Great idea.
Unfortunately for him, I’ll be replacing the flashing myself. The flashing was lying in my front yard, in good shape. So, there’ll be no need to purchase and bend a new piece. It will fit perfectly and I’ll even hammer in a bunch more nails to prevent any future damage.
July 22nd, 2009 at 7:49 pm
That is a great idea. In spring we have high winds where I live and the landscapers always leave their business cards and flyers at the door.