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	<title>The Fitness Paige &#187; Wind damage</title>
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		<title>Brilliant Marketing</title>
		<link>http://fitnesspaige.com/blog/2009/02/14/brilliant-marketing/</link>
		<comments>http://fitnesspaige.com/blog/2009/02/14/brilliant-marketing/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 19:41:04 +0000</pubDate>
		<dc:creator>Koufie</dc:creator>
				<category><![CDATA[Fitness]]></category>
		<category><![CDATA[Wind damage]]></category>

		<guid isPermaLink="false">http://fitnesspaige.com/blog/?p=43</guid>
		<description><![CDATA[This post has nothing to do with health, fitness or even weight loss. I thought I would just write about a great marketing idea a local contractor had in my neighborhood. Two days ago (February 12th) we had 50mph+ winds whipping through New Jersey for over 24 hours. It was actually very scary to see [...]]]></description>
			<content:encoded><![CDATA[<p>This post has nothing to do with health, fitness or even weight loss. I thought I would just write about a great marketing idea a local contractor had in my neighborhood.</p>
<p>Two days ago (February 12th) we had 50mph+ winds whipping through New Jersey for over 24 hours. It was actually very scary to see and hear how much damage the wind can cause at 50mph. I can&#8217;t even imagine hurricane winds at over 100mph after seeing the effect the other day.</p>
<p>We have an above ground pool, (you can view it <a href="http://is.gd/evHF" title="Photo of back yard and pool" target="_blank">here</a>) that was covered and gave me a lot of concern. I thought for sure the wind would get underneath the cover and either pull it off or tear it into shreds. I went out and tied it down (even more than it already was) and fortunately it survived the storm.</p>
<p>However, the house didn&#8217;t fare off as well. It wasn&#8217;t horrible, but we did manage to lose some of the flashing near the roof (<a href="http://is.gd/jxph" title="Wind damage" target="_blank">photo here</a>).</p>
<p>Well, lo and behold, I go to my mailbox today only to find a business card from a siding/roofing contractor from a nearby town advertising siding and roofing damage. I thought that was brilliant. He must have simply drove around different neighborhoods looking for damaged homes and left his card in their mailbox. Great idea.</p>
<p>Unfortunately for him, I&#8217;ll be replacing the flashing myself. The flashing was lying in my front yard, in good shape. So, there&#8217;ll be no need to purchase and bend a new piece. It will fit perfectly and I&#8217;ll even hammer in a bunch more nails to prevent any future damage.</p>
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